IBM vs NOW: how the two businesses compare

  • Bigger business: IBM, with $67.5B of yearly revenue, about 5.1× NOW's $13.3B.
  • More profitable: IBM keeps 16 cents of each sales dollar as profit, against 13 cents at NOW.
  • More cash from each sale: NOW turns 41 cents of each sales dollar into operating cash flow, against 20 cents at IBM.

From each company's latest annual SEC filing. Fiscal years can end on different dates.

International Business Machines (IBM) is the larger business by reported revenue: $67.5B in its fiscal year ended Dec 2025, about 5.1× NOW's $13.3B (fiscal year ended Dec 2025). IBM's net margin was 15.7% and NOW's 13.2%. The SEC classifies them differently (Computer & office Equipment; Services-Prepackaged Software); what connects them is shared exposure to the Artificial intelligence research theme, not a common industry.

Figures come from each company's own SEC filings. This page compares the businesses; it is not a price target or a verdict.

Sector
Information Technology
SEC industry
Different
Separate classifications
Fiscal year ends
December 31
Same calendar
Reviewed
Feb 24, 2026

IBM vs NOW: quick comparison

Company factIBMNOW
CompanyInternational Business Machines CorporationServiceNow, Inc.
ExchangeNYSENYSE
HeadquartersArmonk, New YorkSanta Clara, California
Founded19112004
SEC industryComputer & office EquipmentServices-Prepackaged Software
Fiscal year-endDecember 31December 31
Latest annual filing10-K · 2026-02-2410-K · 2026-01-29

IBM vs NOW: audited financials

  • Scale: IBM's $67.5B of revenue is about 5.1× NOW's $13.3B.
  • Net margin: IBM kept 15.7% of revenue as net income versus 13.2% at NOW.
  • Cash conversion: operating cash flow equalled IBM 19.5% of revenue, or 1.25× net income; NOW 41.0% of revenue, or 3.11× net income. A ratio well above 1× usually reflects non-cash charges or working-capital release; well below 1× can reflect working-capital build or non-cash gains.
  • Periods: both fiscal years end on 2025-12-31, so these annual figures cover the same months.

IBM: FY ending 2025-12-31 · NOW: FY ending 2025-12-31. Figures as tagged in each issuer's SEC XBRL filing; fiscal calendars may not align.

Where IBM and NOW overlap, and where they don't

Overlap

  • Shared research theme: Artificial intelligence.
  • Same fiscal calendar: both fiscal years end December 31.

Differences

  • Different SEC industries: IBM files as Computer & office Equipment; NOW as Services-Prepackaged Software.
  • Scale: IBM reported about 5.1× the annual revenue of NOW.

Overlap is drawn from SEC classifications and Yield Theory research themes. It is not evidence that the companies sell to the same customers or compete product for product.

International Business Machines Corporation (IBM)

IBM provides hybrid-cloud software, consulting, and mainframe systems to large enterprises and governments. Its Red Hat and watsonx platforms anchor a strategy built around open hybrid cloud and enterprise AI.

ServiceNow, Inc. (NOW)

ServiceNow runs a cloud workflow platform that automates IT, HR, and customer-service processes for large organizations. It has emerged as a prominent vendor of enterprise AI-driven workflow automation.

What moves each company

Company-specific drivers maintained by Yield Theory. Use them to decide which filing deserves deeper work; they are not predictions.

What moves IBM

  • Software growth across Hybrid Cloud (Red Hat), Automation, Data, and Transaction Processing
  • Consulting signings, backlog, and book-to-bill
  • The IBM z17 mainframe cycle within Infrastructure
  • Acquisition integration, including HashiCorp and the pending Confluent deal

What moves NOW

  • Subscription revenue growth and remaining performance obligations
  • Adoption of Now Assist and consumption-priced AI offerings
  • Expansion of large customers with annual contract value above $5 million
  • Public-sector and regulated-industry sales cycles

The investment question

You now know IBM reports about 5.1× NOW's revenue, and IBM keeps more of each dollar as net income. Those are the facts. The investment question is what each share price already assumes about “Software growth across Hybrid Cloud (Red Hat), Automation, Data, and Transaction Processing” at IBM and “Subscription revenue growth and remaining performance obligations” at NOW, and which evidence in the next filings would prove that assumption wrong.

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SEC filing comparison and disclosure evidence

Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable. Both fiscal years end December 31, so annual reports line up, but check segment definitions before comparing growth or margins.

The current verified House and Senate snapshot contains 52 matched transaction rows for IBM and 37 matched transaction rows for NOW. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.

What this comparison cannot tell you

This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.

A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.

IBM vs NOW FAQs

Are IBM and NOW direct competitors?

Not necessarily. International Business Machines files as Computer & office Equipment and ServiceNow as Services-Prepackaged Software. The pair is compared because both map to the Artificial intelligence research theme, not because the filings show head-to-head competition.

Is IBM or NOW the bigger company by revenue?

International Business Machines (IBM) is the larger business by reported revenue: $67.5B in its fiscal year ended Dec 2025, about 5.1× NOW's $13.3B (fiscal year ended Dec 2025). IBM's net margin was 15.7% and NOW's 13.2%. The SEC classifies them differently (Computer & office Equipment; Services-Prepackaged Software); what connects them is shared exposure to the Artificial intelligence research theme, not a common industry. Each figure is the annual amount tagged in the company's own SEC XBRL filing; market value depends on live prices, which this page does not publish.

Which is better, IBM or NOW?

There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.

Does this IBM vs NOW comparison include live prices?

No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers International Business Machines Corporation and ServiceNow, Inc. tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.

Where does the company information come from?

Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-11-09. Business summaries and research themes are maintained by Yield Theory.

Data snapshot: SEC EDGAR submissions API, refreshed 2026-11-09. Independent educational research; not investment advice.

Which business differences matter to the investment thesis?

IBM vs NOW compares reported results. The reports below show how we connect operating evidence to an investment thesis, its assumptions, catalysts, and risks. $39/month or $249/year.

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