Stock research

ServiceNow, Inc. (NOW) Stock Research

ServiceNow runs a cloud workflow platform that automates IT, HR, and customer-service processes for large organizations.

For the fiscal year ended December 31, 2025, ServiceNow, Inc. reported revenue of $13.3B and net income of $1.7B, with operating cash flow of $5.4B. Source: Form 10-K filed January 29, 2026

Reviewed · SEC data as of

Revenue
$13.3B
FY ending 2025-12-31
Net income
$1.7B
FY ending 2025-12-31
Diluted EPS
$1.67
Net margin
13.2%

Reported SEC XBRL figures. Each metric’s period and original filing are listed below.

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About ServiceNow

It has emerged as a prominent vendor of enterprise AI-driven workflow automation.

Exchange
NYSE: NOW
Sector
Information Technology
SEC industry
Services-Prepackaged Software (SIC 7372)
Fiscal year end
December 31
Headquarters
Santa Clara, California
Founded
2004

NOW key financials

Reported figures from ServiceNow, Inc.'s filings, pulled directly from SEC XBRL data rather than a third-party terminal. Each row links to the filing it came from.

MetricValuePeriodSource
Revenue$13.3B2025-01-01 – 2025-12-31SEC filing
Net income$1.7B2025-01-01 – 2025-12-31SEC filing
Operating cash flow$5.4B2025-01-01 – 2025-12-31SEC filing
Diluted EPS$1.672025-01-01 – 2025-12-31SEC filing
Net margin13.2%2025-01-01 – 2025-12-31SEC filing
Shares outstanding1.05BAs of 2026-01-23SEC filing

Values are as tagged by the issuer in XBRL. Revenue for banks and insurers is net of interest expense where that is the reported line. Fiscal years that do not follow the calendar are shown by their period-end date. No price, market cap, or valuation multiple is shown because Yield Theory does not republish unlicensed market data.

Diluted EPS is the earnings figure behind the price-to-earnings ratio; the P/E multiple compression calculator shows how a change in that multiple moves a share price. Shares outstanding multiplied by the share price gives market capitalization.

What investors should watch in NOW

For ServiceNow, Inc., the most important recurring operating and market variables are:

  • ◆Subscription revenue growth and remaining performance obligations
  • ◆Adoption of Now Assist and consumption-priced AI offerings
  • ◆Expansion of large customers with annual contract value above $5 million
  • ◆Public-sector and regulated-industry sales cycles
  • ◆Partner-channel dependence and pricing pressure on complex deals

Key questions for the NOW thesis

Each question starts with what the filings show, then why it matters. None of these is a rating or a forecast.

How visible is next year's revenue?

Remaining performance obligations were $28.2 billion at year-end 2025, up 27%, with 46% expected to convert within twelve months. Because subscriptions are recognized ratably, Item 1A warns that slower new business would show up late in reported revenue, so track RPO and cRPO growth against total revenue of $13.3 billion.

Is AI changing the pricing model?

Item 1 says certain AI and data products carry a consumption-based component once usage exceeds subscribed credits, a departure from seat-based subscriptions. Watch how much revenue is recognized upfront from software licenses, which was $492 million in 2025, and whether the 97% subscription mix holds as Now Assist scales.

Where does growth in large accounts stand?

The company had 603 customers with annual contract value above $5 million at the end of 2025, up from 502 a year earlier, out of roughly 8,700 total customers. Compare this cohort's growth with total revenue growth of 21% to see whether expansion within existing enterprises or new logos is doing the work.

How does profitability compare with growth?

Audited 2025 net income was $1.7 billion, or $1.67 per diluted share, on $13.3 billion of revenue, with gross margin of 78%. Read the operating expense discussion in Item 7 for headcount and cost of subscription trends, and Item 1A for the stated expectation that growth rates decline over the long term.

Does NOW's reported profit turn into cash?

Operating cash flow was $5.4B, 3.11 times net income of $1.7B, for the fiscal year ended December 31, 2025.

Cash from operations exceeded reported earnings. Non-cash charges such as depreciation, amortization and stock-based compensation usually explain the gap; the cash-flow statement shows which.

Form 10-K filed January 29, 2026

How much of NOW's revenue is left as profit?

Net income was 13.2% of revenue for the fiscal year ended December 31, 2025, based on revenue and net income reported for the same period.

Net margin reflects the business model as much as execution, so compare it with companies in the same SEC industry and read the income statement for one-time items before treating it as a run rate.

Form 10-K filed January 29, 2026

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Congressional trading in NOW

PoliticianTrade dateTypeOwnerAmountSource
Josh Gottheimer2026-04-24SaleJoint$1,001 - $15,000Filing #20034585
Gilbert Cisneros2026-04-14SaleSelf$1,001 - $15,000Filing #20034500
Alan Armstrong2026-03-27SaleSelf$15,001 - $50,000Filing #fda235b3-bad7-4637-8fa1-053f354d929c
Josh Gottheimer2026-03-06PurchaseJoint$1,001 - $15,000Filing #20034305
Byron Donalds2026-02-10PurchaseSelf$1,001 - $15,000Filing #20034134
Byron Donalds2026-02-10PurchaseSpouse$1,001 - $15,000Filing #20034134
Josh Gottheimer2026-01-30SaleJoint$1,001 - $15,000Filing #20033930
Josh Gottheimer2025-12-17SaleJoint$1,001 - $15,000Filing #20033756
Julie Johnson2025-12-08SaleJoint$1,001 - $15,000Filing #20035035
Julie Johnson2025-12-08PurchaseJoint$1,001 - $15,000Filing #20035035

All verified NOW congressional disclosures

Congressional disclosures are delayed, range-based records—not real-time signals or proof of motive. See the source-linked tracker for scope and limitations.

NOW — frequently asked questions

What does ServiceNow, Inc. do?

ServiceNow runs a cloud workflow platform that automates IT, HR, and customer-service processes for large organizations.

What were NOW's latest reported annual revenue and net income?

For the fiscal year ended December 31, 2025, ServiceNow, Inc. reported revenue of $13.3B and net income of $1.7B, with operating cash flow of $5.4B. The figures come from ServiceNow, Inc.'s SEC XBRL filings.

When does ServiceNow, Inc.'s fiscal year end?

The SEC lists ServiceNow, Inc.'s fiscal year end as December 31.

Do members of Congress trade NOW?

The current verified House and Senate snapshot contains 37 transaction rows for NOW, each linked to the original filing.

Where is ServiceNow, Inc. headquartered?

ServiceNow, Inc. is headquartered in Santa Clara, California and was founded in 2004.

Is NOW a good investment?

This page does not rate NOW as a buy or sell. It sets out what ServiceNow, Inc. reports, what investors should watch and the questions a thesis has to answer, with links to the SEC filings. It is research, not investment advice.

This page is independent research and educational information, not investment advice or a recommendation to buy or sell any security. Company facts are compiled from public sources. Do your own research.

What do the NOW numbers leave unanswered?

Financials describe the business. The next question is which assumptions an investment thesis depends on. Explore the member reports below for analysis of catalysts, risks, and what would change the view. $39/month or $249/year.

$39/mo or $249/yr · cancel future renewals anytime · sources included