Yield Theory

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Understand the business behind the stock.

Build your research skills with a guided course, practical investing guides, and 65 plain-English market definitions.

See the business behind the numbers.

Read an annotated chart, trace the economics, and work through the explanation. Start with this example from the first chapter.

Visual field notes · Worked example

A better business can still be a worse investment

Index: year 0 = 100. Hypothetical teaching data, not a forecast or market history.

A better business can still be a worse investmentIndex: year 0 = 100. Earnings per share: Year 0 100, Year 1 110, Year 2 121, Year 3 133.1. Share price: Year 0 100, Year 1 99, Year 2 96.8, Year 3 93.17050100150Year 0: Earnings per share 100Year 1: Earnings per share 110Year 2: Earnings per share 121Year 3: Earnings per share 133.1Year 0: Share price 100Year 1: Share price 99Year 2: Share price 96.8Year 3: Share price 93.17Year 0Year 1Year 2Year 3
Earnings per shareShare price
READ THE PICTURE · 1

Separate the two engines

Start with a business earning $1 per share and a stock trading at $30. Earnings grow 10% each year, reaching $1.331 in year three. The blue line tracks that operating progress. It answers a business question: is each share earning more? It does not yet tell you what an investor receives.

READ THE PICTURE · 2

Watch the price investors pay

The earnings multiple falls from 30× to 27×, then 24× and 21×. Multiplying earnings by those prices gives $30, $29.70, $29.04 and $27.951. Both lines start at an index of 100 so you can compare their percentage changes. The company improves while the shareholder loses money before dividends.

READ THE PICTURE · 3

Translate the picture into a thesis

A forecast needs both earnings and a purchase price. Paying a high multiple can mean that substantial future progress is already expected. The right question is not simply whether the business will grow. Ask how much growth your entry price requires and what evidence would justify a different future multiple.

View the chart data
Index: year 0 = 100
Period / categoryEarnings per shareShare price
Year 0100100
Year 111099
Year 212196.8
Year 3133.193.17

Investing glossary

Economics

Equities

Bear MarketA bear market is a prolonged decline in asset prices, commonly defined as a drop of 20% or more from a recent high, marked by pessimism and falling demand.BetaBeta measures how much a stock's price tends to move relative to the overall market, indicating its volatility and sensitivity to market swings.Bull MarketA bull market is a prolonged period of rising asset prices, often defined as a gain of 20% or more from a recent low, accompanied by optimism and strong demand.Cyclical StocksCyclical stocks are shares of companies whose fortunes rise and fall with the broader economy, booming in expansions and struggling in downturns.Defensive StocksDefensive stocks are shares of companies whose products stay in demand regardless of the economy, giving their earnings and prices relative stability during downturns.Dividend YieldDividend yield divides annual dividends per share by share price. The result depends on the dividend period and does not measure total return.ETFAn exchange-traded fund (ETF) is a basket of securities that trades on an exchange like a stock, offering diversified exposure in a single, liquid investment.Index FundAn index fund is a fund designed to track the performance of a specific market index, such as the S&P 500, by holding the same securities in the same proportions.Market CapitalizationMarket capitalization is the total value of a company's outstanding shares, calculated by multiplying the share price by the number of shares.Price-to-Earnings RatioThe price-to-earnings (P/E) ratio compares a company's share price to its earnings per share, showing how much investors are paying for each dollar of profit.Sector RotationSector rotation is the movement of investment capital from one industry sector to another as investors position for the next phase of the economic cycle.VolatilityVolatility measures how much and how quickly an asset's price fluctuates, serving as a common proxy for risk in financial markets.

Fixed Income

Macro

Basis PointsA basis point is one-hundredth of a percentage point (0.01%), a unit used to describe small changes in interest rates, yields, and other financial percentages.Capital FlowsCapital flows are the movement of money for investment, trade, or business production across markets, asset classes, and borders.Carry TradeA carry trade is a strategy of borrowing in a low-interest-rate currency and investing the proceeds in a higher-yielding currency or asset to pocket the difference.CommoditiesCommodities are raw materials and primary goods such as oil, gold, wheat, and copper that are traded on global markets and often used to hedge inflation.CPIThe Consumer Price Index (CPI) is a monthly measure of the average change in prices paid by urban consumers for a representative basket of goods and services.Dollar Index (DXY)The U.S. Dollar Index (DXY) measures the value of the dollar against a basket of major foreign currencies, serving as a benchmark for the greenback's overall strength.Federal ReserveThe Federal Reserve is the central bank of the United States, responsible for setting monetary policy, managing the money supply, and promoting stable prices and maximum employment.FOMCThe FOMC (Federal Open Market Committee) is the body within the Federal Reserve that sets U.S. interest-rate policy and directs open-market operations that steer the money supply.InflationInflation is the rate at which the general level of prices for goods and services rises over time, eroding the purchasing power of money.LiquidityLiquidity refers to how easily assets can be bought or sold without moving their price, and more broadly to the amount of money and credit flowing through the financial system.Monetary PolicyMonetary policy is the set of actions a central bank takes to manage the money supply and interest rates in order to achieve stable prices and full employment.PCEThe Personal Consumption Expenditures (PCE) price index measures inflation across the goods and services consumed by households and is the Federal Reserve's preferred inflation gauge.Quantitative EasingQuantitative easing (QE) is a monetary policy in which a central bank creates new reserves to buy bonds and other assets, pushing money into the financial system to lower long-term interest rates.Quantitative TighteningQuantitative tightening (QT) is the reverse of quantitative easing: a central bank shrinks its balance sheet by letting bonds mature or selling them, draining liquidity from the financial system.Risk-On / Risk-OffRisk-on and risk-off describe the market's shifting appetite for risk, where risk-on favors stocks and high-yield assets and risk-off drives money toward safer havens.Safe-Haven AssetsSafe-haven assets are investments expected to hold or gain value during market stress, such as U.S. Treasuries, gold, the dollar, and the Japanese yen.Yield CurveThe yield curve is a graph plotting the interest rates of bonds of equal credit quality across different maturities, most often U.S. Treasuries from a few months to 30 years.Yield Curve InversionA yield curve inversion occurs when short-term bond yields rise above long-term yields, an unusual condition that has historically preceded U.S. recessions.

Options & Derivatives

Portfolio

Asset AllocationAsset allocation is how an investor divides a portfolio among different asset classes such as stocks, bonds, and cash to balance risk and return.CAGRThe compound annual growth rate (CAGR) is the smoothed annual rate at which an investment would have grown each year to reach its final value from its starting value.Compound InterestCompound interest is interest earned on both the original principal and previously accumulated interest. Investment returns can compound too, but are not fixed or guaranteed.CorrelationCorrelation measures how closely two assets move in relation to each other, on a scale from perfectly opposite to perfectly aligned.DiversificationDiversification is the practice of spreading investments across different assets, sectors, and regions to reduce the impact of any single holding on a portfolio.DrawdownA drawdown is the peak-to-trough decline in the value of an investment or portfolio, measuring how far it has fallen from its highest point.Position SizingPosition sizing is deciding how much capital to allocate to a single trade or holding, a key discipline for managing risk within a portfolio.RebalancingRebalancing is the process of periodically adjusting a portfolio back to its target asset mix by buying and selling holdings that have drifted from their intended weights.Risk ToleranceRisk tolerance is the degree of loss an investor is willing and able to withstand in pursuit of higher returns, shaping how a portfolio is built.Rule of 72The Rule of 72 is a quick mental shortcut for estimating how many years it takes an investment to double, found by dividing 72 by the annual rate of return.Total ReturnTotal return is the full gain or loss on an investment over a period, combining price change with income such as dividends or interest.

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