Marriott International, Inc. (MAR)
Marriott International franchises and manages a global portfolio of hotel brands spanning luxury to economy.
MAR vs MCD: how the two businesses compare
- Similar size: MCD and MAR each brought in about $26.9B of yearly revenue.
- More profitable: MCD keeps 32 cents of each sales dollar as profit, against 10 cents at MAR.
- More cash from each sale: MCD turns 39 cents of each sales dollar into operating cash flow, against 12 cents at MAR.
From each company's latest annual SEC filing. Fiscal years can end on different dates.
McDonald's (MCD) and Marriott International (MAR) reported similar revenue: $26.9B (fiscal year ended Dec 2025) versus $26.2B (fiscal year ended Dec 2025). MAR's net margin was 9.9% and MCD's 31.9%. The SEC classifies them differently (Hotels & Motels; Retail-Eating Places); what connects them is shared exposure to the International markets research theme, not a common industry.
Figures come from each company's own SEC filings. This page compares the businesses; it is not a price target or a verdict.
- Consumer Discretionary
- Different
- Separate classifications
- December 31
- Same calendar
- Feb 24, 2026
MAR vs MCD: quick comparison
| Company fact | MAR | MCD |
|---|---|---|
| Company | Marriott International, Inc. | McDonald's Corporation |
| Exchange | NASDAQ | NYSE |
| Headquarters | — | Chicago, Illinois |
| Founded | — | 1955 |
| SEC industry | Hotels & Motels | Retail-Eating Places |
| Fiscal year-end | December 31 | December 31 |
| Latest annual filing | 10-K · 2026-02-10 | 10-K · 2026-02-24 |
MAR vs MCD: audited financials
- Scale: revenue is roughly in line ($26.9B for MCD versus $26.2B for MAR).
- Net margin: MCD kept 31.9% of revenue as net income versus 9.9% at MAR.
- Cash conversion: operating cash flow equalled MAR 12.3% of revenue, or 1.23× net income; MCD 39.2% of revenue, or 1.23× net income. A ratio well above 1× usually reflects non-cash charges or working-capital release; well below 1× can reflect working-capital build or non-cash gains.
- Periods: both fiscal years end on 2025-12-31, so these annual figures cover the same months.
| Metric | MAR | MCD |
|---|---|---|
| Revenue | $26.2B2025-01-01 to 2025-12-31 · SEC filing | $26.9B2025-01-01 to 2025-12-31 · SEC filing |
| Net income | $2.6B2025-01-01 to 2025-12-31 · SEC filing | $8.6B2025-01-01 to 2025-12-31 · SEC filing |
| Operating cash flow | $3.2B2025-01-01 to 2025-12-31 · SEC filing | $10.6B2025-01-01 to 2025-12-31 · SEC filing |
| Diluted EPS | $9.512025-01-01 to 2025-12-31 · SEC filing | $11.952025-01-01 to 2025-12-31 · SEC filing |
| Net margin | 9.9%2025-01-01 to 2025-12-31 · SEC filing | 31.9%2025-01-01 to 2025-12-31 · SEC filing |
MAR: FY ending 2025-12-31 · MCD: FY ending 2025-12-31. Figures as tagged in each issuer's SEC XBRL filing; fiscal calendars may not align.
Where MAR and MCD overlap, and where they don't
Overlap
- Shared research theme: International markets.
- Same fiscal calendar: both fiscal years end December 31.
Differences
- Different SEC industries: MAR files as Hotels & Motels; MCD as Retail-Eating Places.
- Profitability: net margin of 9.9% for MAR versus 31.9% for MCD.
Overlap is drawn from SEC classifications and Yield Theory research themes. It is not evidence that the companies sell to the same customers or compete product for product.
McDonald's Corporation (MCD)
McDonald's operates and franchises one of the world's largest fast-food restaurant systems across more than 100 countries. Its heavily franchised model produces steady royalty and rent income from global operators.
What moves each company
Company-specific drivers maintained by Yield Theory. Use them to decide which filing deserves deeper work; they are not predictions.
What moves MAR
We have not yet published a company-specific driver list for MAR. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-10.
What moves MCD
We have not yet published a company-specific driver list for MCD. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-24.
The investment question
You now know how MAR and MCD are classified, when their fiscal years end, and where their exposures overlap. Those are the facts. The investment question is what each share price already assumes about their exposure to international markets, and which evidence in the next filings would prove that assumption wrong.
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Read the full researchSEC filing comparison and disclosure evidence
Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable. Both fiscal years end December 31, so annual reports line up, but check segment definitions before comparing growth or margins.
The current verified House and Senate snapshot contains 4 matched transaction rows for MAR and 33 matched transaction rows for MCD. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.
MAR primary filings
MCD primary filings
What this comparison cannot tell you
This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.
A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.
MAR vs MCD FAQs
Are MAR and MCD direct competitors?
Not necessarily. Marriott International files as Hotels & Motels and McDonald's as Retail-Eating Places. The pair is compared because both map to the International markets research theme, not because the filings show head-to-head competition.
Is MAR or MCD the bigger company by revenue?
McDonald's (MCD) and Marriott International (MAR) reported similar revenue: $26.9B (fiscal year ended Dec 2025) versus $26.2B (fiscal year ended Dec 2025). MAR's net margin was 9.9% and MCD's 31.9%. The SEC classifies them differently (Hotels & Motels; Retail-Eating Places); what connects them is shared exposure to the International markets research theme, not a common industry. Each figure is the annual amount tagged in the company's own SEC XBRL filing; market value depends on live prices, which this page does not publish.
Which is better, MAR or MCD?
There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.
Does this MAR vs MCD comparison include live prices?
No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers Marriott International, Inc. and McDonald's Corporation tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.
Where does the company information come from?
Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-11-09. Business summaries and research themes are maintained by Yield Theory.
Data snapshot: SEC EDGAR submissions API, refreshed 2026-11-09. Independent educational research; not investment advice.
Which business differences matter to the investment thesis?
MAR vs MCD compares reported results. The reports below show how we connect operating evidence to an investment thesis, its assumptions, catalysts, and risks. $39/month or $249/year.
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