CMG vs MCD: how the two businesses compare

  • Bigger business: MCD, with $26.9B of yearly revenue, about 2.3× CMG's $11.9B.
  • More profitable: MCD keeps 32 cents of each sales dollar as profit, against 13 cents at CMG.
  • More cash from each sale: MCD turns 39 cents of each sales dollar into operating cash flow, against 18 cents at CMG.

From each company's latest annual SEC filing. Fiscal years can end on different dates.

McDonald's (MCD) is the larger business by reported revenue: $26.9B in its fiscal year ended Dec 2025, about 2.3× CMG's $11.9B (fiscal year ended Dec 2025). CMG's net margin was 12.9% and MCD's 31.9%. Both file with the SEC under the same industry code, SIC 5812 (Retail-Eating Places).

Figures come from each company's own SEC filings. This page compares the businesses; it is not a price target or a verdict.

Sector
Consumer Discretionary
SEC industry
Retail-Eating Places
Same classification
Fiscal year ends
December 31
Same calendar
Reviewed
Feb 24, 2026

CMG vs MCD: quick comparison

Company factCMGMCD
CompanyChipotle Mexican Grill, Inc.McDonald's Corporation
ExchangeNYSENYSE
Headquarters—Chicago, Illinois
Founded—1955
SEC industryRetail-Eating PlacesRetail-Eating Places
Fiscal year-endDecember 31December 31
Latest annual filing10-K · 2026-02-0410-K · 2026-02-24

CMG vs MCD: audited financials

  • Scale: MCD's $26.9B of revenue is about 2.3× CMG's $11.9B.
  • Net margin: MCD kept 31.9% of revenue as net income versus 12.9% at CMG.
  • Cash conversion: operating cash flow equalled CMG 17.7% of revenue, or 1.38× net income; MCD 39.2% of revenue, or 1.23× net income. A ratio well above 1× usually reflects non-cash charges or working-capital release; well below 1× can reflect working-capital build or non-cash gains.
  • Periods: both fiscal years end on 2025-12-31, so these annual figures cover the same months.

CMG: FY ending 2025-12-31 · MCD: FY ending 2025-12-31. Figures as tagged in each issuer's SEC XBRL filing; fiscal calendars may not align.

Where CMG and MCD overlap, and where they don't

Overlap

  • Same SEC industry: both report under SIC 5812, Retail-Eating Places.
  • Same fiscal calendar: both fiscal years end December 31.

Differences

  • Only MCD maps to International markets.
  • Scale: MCD reported about 2.3× the annual revenue of CMG.
  • Profitability: net margin of 12.9% for CMG versus 31.9% for MCD.

Overlap is drawn from SEC classifications and Yield Theory research themes. It is not evidence that the companies sell to the same customers or compete product for product.

Chipotle Mexican Grill, Inc. (CMG)

Chipotle Mexican Grill operates a fast-casual restaurant chain serving made-to-order burritos, bowls, and tacos.

McDonald's Corporation (MCD)

McDonald's operates and franchises one of the world's largest fast-food restaurant systems across more than 100 countries. Its heavily franchised model produces steady royalty and rent income from global operators.

What moves each company

Company-specific drivers maintained by Yield Theory. Use them to decide which filing deserves deeper work; they are not predictions.

What moves CMG

We have not yet published a company-specific driver list for CMG. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-04.

What moves MCD

We have not yet published a company-specific driver list for MCD. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-24.

The investment question

You now know MCD reports about 2.3× CMG's revenue, and MCD keeps more of each dollar as net income. Those are the facts. The investment question is what each share price already assumes about the retail-eating places cycle, and which evidence in the next filings would prove that assumption wrong.

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SEC filing comparison and disclosure evidence

Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable. Both fiscal years end December 31, so annual reports line up, but check segment definitions before comparing growth or margins.

The current verified House and Senate snapshot contains 22 matched transaction rows for CMG and 33 matched transaction rows for MCD. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.

What this comparison cannot tell you

This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.

A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.

CMG vs MCD FAQs

Are CMG and MCD direct competitors?

Chipotle Mexican Grill and McDonald's share the SEC industry classification “Retail-Eating Places.” That makes the operating comparison relevant, but it does not prove that every product, customer, or revenue stream competes directly.

Is CMG or MCD the bigger company by revenue?

McDonald's (MCD) is the larger business by reported revenue: $26.9B in its fiscal year ended Dec 2025, about 2.3× CMG's $11.9B (fiscal year ended Dec 2025). CMG's net margin was 12.9% and MCD's 31.9%. Both file with the SEC under the same industry code, SIC 5812 (Retail-Eating Places). Each figure is the annual amount tagged in the company's own SEC XBRL filing; market value depends on live prices, which this page does not publish.

Which is better, CMG or MCD?

There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.

Does this CMG vs MCD comparison include live prices?

No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers Chipotle Mexican Grill, Inc. and McDonald's Corporation tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.

Where does the company information come from?

Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-11-09. Business summaries and research themes are maintained by Yield Theory.

Data snapshot: SEC EDGAR submissions API, refreshed 2026-11-09. Independent educational research; not investment advice.

Which business differences matter to the investment thesis?

CMG vs MCD compares reported results. The reports below show how we connect operating evidence to an investment thesis, its assumptions, catalysts, and risks. $39/month or $249/year.

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