Alphabet Inc. (GOOG)
Alphabet's Class C shares represent the parent of Google, whose businesses span search, YouTube, Android, cloud, and AI research.
GOOG vs MTCH: how the two businesses compare
- Bigger business: GOOG, with $402.8B of yearly revenue, about 116× MTCH's $3.5B.
- More cash from each sale: GOOG turns 41 cents of each sales dollar into operating cash flow, against 31 cents at MTCH.
From each company's latest annual SEC filing. Fiscal years can end on different dates.
Alphabet (GOOG) is the larger business by reported revenue: $402.8B in its fiscal year ended Dec 2025, about 116× MTCH's $3.5B (fiscal year ended Dec 2025). Both file with the SEC under the same industry code, SIC 7370 (Services-Computer Programming, Data Processing, Etc).
Figures come from each company's own SEC filings. This page compares the businesses; it is not a price target or a verdict.
- Communication Services
- Computer Programming, Data Processing, Etc.
- Same classification
- December 31
- Same calendar
- Feb 26, 2026
GOOG vs MTCH: quick comparison
| Company fact | GOOG | MTCH |
|---|---|---|
| Company | Alphabet Inc. | Match Group, Inc. |
| Exchange | NASDAQ | NASDAQ |
| SEC industry | Services-Computer Programming, Data Processing, Etc. | Services-Computer Programming, Data Processing, Etc. |
| Fiscal year-end | December 31 | December 31 |
| Latest annual filing | 10-K · 2026-02-05 | 10-K · 2026-02-26 |
GOOG vs MTCH: audited financials
- Scale: GOOG's $402.8B of revenue is about 116× MTCH's $3.5B.
- Cash conversion: operating cash flow equalled GOOG 40.9% of revenue, or 1.25× net income; MTCH 31.0% of revenue. A ratio well above 1× usually reflects non-cash charges or working-capital release; well below 1× can reflect working-capital build or non-cash gains.
- Periods: both fiscal years end on 2025-12-31, so these annual figures cover the same months.
| Metric | GOOG | MTCH |
|---|---|---|
| Revenue | $402.8B2025-01-01 to 2025-12-31 · SEC filing | $3.5B2025-01-01 to 2025-12-31 · SEC filing |
| Net income | $132.2B2025-01-01 to 2025-12-31 · SEC filing | — |
| Operating cash flow | $164.7B2025-01-01 to 2025-12-31 · SEC filing | $1.1B2025-01-01 to 2025-12-31 · SEC filing |
| Diluted EPS | $10.812025-01-01 to 2025-12-31 · SEC filing | $2.382025-01-01 to 2025-12-31 · SEC filing |
| Net margin | 32.8%2025-01-01 to 2025-12-31 · SEC filing | — |
GOOG: FY ending 2025-12-31 · MTCH: FY ending 2025-12-31. Figures as tagged in each issuer's SEC XBRL filing; fiscal calendars may not align.
Where GOOG and MTCH overlap, and where they don't
Overlap
- Same SEC industry: both report under SIC 7370, Services-Computer Programming, Data Processing, Etc.
- Same fiscal calendar: both fiscal years end December 31.
Differences
- Only GOOG maps to Artificial intelligence.
- Scale: GOOG reported about 116× the annual revenue of MTCH.
Overlap is drawn from SEC classifications and Yield Theory research themes. It is not evidence that the companies sell to the same customers or compete product for product.
Match Group, Inc. (MTCH)
Match Group operates online dating apps including Tinder, Hinge, and Match.com.
What moves each company
Company-specific drivers maintained by Yield Theory. Use them to decide which filing deserves deeper work; they are not predictions.
What moves GOOG
We have not yet published a company-specific driver list for GOOG. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-05.
What moves MTCH
We have not yet published a company-specific driver list for MTCH. The primary source is Item 1 (Business) and Item 1A (Risk Factors) of its 10-K filed 2026-02-26.
The investment question
You now know GOOG reports about 116× MTCH's revenue. Those are the facts. The investment question is what each share price already assumes about the services-computer programming, data processing, etc cycle, and which evidence in the next filings would prove that assumption wrong.
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Read the full researchSEC filing comparison and disclosure evidence
Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable. Both fiscal years end December 31, so annual reports line up, but check segment definitions before comparing growth or margins.
The current verified House and Senate snapshot contains 78 matched transaction rows for GOOG and 2 matched transaction rows for MTCH. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.
GOOG primary filings
MTCH primary filings
What this comparison cannot tell you
This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.
A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.
More comparisons involving GOOG or MTCH
GOOG vs MTCH FAQs
Are GOOG and MTCH direct competitors?
Alphabet and Match share the SEC industry classification “Services-Computer Programming, Data Processing, Etc.” That makes the operating comparison relevant, but it does not prove that every product, customer, or revenue stream competes directly.
Is GOOG or MTCH the bigger company by revenue?
Alphabet (GOOG) is the larger business by reported revenue: $402.8B in its fiscal year ended Dec 2025, about 116× MTCH's $3.5B (fiscal year ended Dec 2025). Both file with the SEC under the same industry code, SIC 7370 (Services-Computer Programming, Data Processing, Etc). Each figure is the annual amount tagged in the company's own SEC XBRL filing; market value depends on live prices, which this page does not publish.
Which is better, GOOG or MTCH?
There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.
Does this GOOG vs MTCH comparison include live prices?
No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers Alphabet Inc. and Match Group, Inc. tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.
Where does the company information come from?
Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-11-09. Business summaries and research themes are maintained by Yield Theory.
Data snapshot: SEC EDGAR submissions API, refreshed 2026-11-09. Independent educational research; not investment advice.
Which business differences matter to the investment thesis?
GOOG vs MTCH compares reported results. The reports below show how we connect operating evidence to an investment thesis, its assumptions, catalysts, and risks. $39/month or $249/year.
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