CrowdStrike Holdings, Inc. (CRWD)
CrowdStrike delivers cloud-native endpoint and cloud-workload cybersecurity through its Falcon platform.
Information Technology stock comparison
CRWD vs NOW: which business are you actually underwriting?
Compare CrowdStrike Holdings, Inc. with ServiceNow, Inc. using their business models, SEC classifications, fiscal calendars, current primary filings, and the research questions that matter. This is a thesis framework—not a price target or automatic winner.
- Sector
- Information
- Industry
- Same SIC
- Shared themes
- 1
- Updated
- 2026-03-05
CRWD vs NOW: quick comparison
| Company fact | CRWD | NOW |
|---|---|---|
| Company | CrowdStrike Holdings, Inc. | ServiceNow, Inc. |
| Exchange | NASDAQ | NYSE |
| Headquarters | — | Santa Clara, California |
| Founded | — | 2004 |
| SEC industry | Services-Prepackaged Software | Services-Prepackaged Software |
| Fiscal year-end | January 31 | December 31 |
| Latest annual filing | 10-K · 2026-03-05 | 10-K · 2026-01-29 |
How the businesses differ
Why this pair belongs in the comparison set
CRWD and NOW share the SEC industry classification “Services-Prepackaged Software,” giving the comparison a primary-source operating relationship. A shared classification or theme makes the pair useful for a defined research question; it does not mean the companies have identical products, economics, or risks.
ServiceNow, Inc. (NOW)
ServiceNow runs a cloud workflow platform that automates IT, HR, and customer-service processes for large organizations. It has emerged as a prominent vendor of enterprise AI-driven workflow automation.
The useful starting point is not which ticker has performed better. It is whether the two companies convert the same economic forces into revenue and cash flow in the same way. CRWD is classified by the SEC as Services-Prepackaged Software, while NOW is classified as Services-Prepackaged Software. The matching industry code strengthens the peer comparison, although product mix can still differ materially.
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The thesis, the numbers behind it, and what would break it. Full access is $15 a month.
Read the full researchWhich thesis does each company fit?
Use the distinction below to decide which filing deserves deeper work. It is a research routing rule, not a recommendation or prediction.
Study CRWD when…
- The AI capital-expenditure cycle
- Interest rates and the cost of long-duration growth
- Enterprise IT budgets and cloud migration
- Export controls and the US–China chip race
Study NOW when…
- Subscription revenue growth and remaining performance obligations
- Adoption of Now Assist and consumption-priced AI offerings
- Expansion of large customers with annual contract value above $5 million
- Public-sector and regulated-industry sales cycles
Shared research themes
Artificial intelligence
SEC filing comparison and disclosure evidence
Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable.CRWD's fiscal year ends January 31, while NOW's ends December 31. Normalize the reporting periods before comparing growth, margins, capital intensity, or guidance.
The current verified House and Senate snapshot contains 18matched transaction rows for CRWDand 37 for NOW. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.
CRWD primary filings
NOW primary filings
What this comparison cannot tell you
This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.
A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.
CRWD vs NOW FAQs
Are CRWD and NOW direct competitors?
CrowdStrike Holdings, Inc. and ServiceNow, Inc. share the SEC industry classification “Services-Prepackaged Software.” That makes the operating comparison relevant, but it does not prove that every product, customer, or revenue stream competes directly.
Which is better, CRWD or NOW?
There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.
Does this CRWD vs NOW comparison include live prices?
No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers CrowdStrike Holdings, Inc. and ServiceNow, Inc. tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.
Where does the company information come from?
Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-09-25. Business summaries and research themes are maintained by Yield Theory.
Data snapshot: SEC EDGAR submissions API, refreshed 2026-09-25. Independent educational research; not investment advice.
A comparison is the setup. The thesis is the call.
CRWD vs NOW shows how the businesses differ. Membership is the monthly sourced view of who could benefit, what could break, and what evidence matters next. $15/month or $150/year.
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