Hasbro (HAS) seasonality: returns by month

Hasbro (HAS) has averaged +4.5% in April and −2.5% in September since 2000, the best and worst months. Every month's average is shown below with how often it rose, so a single big year can't hide.

Hasbro returns by calendar month since 2000

HAS return statistics by calendar month
MonthAverageMedianRose inBestWorst
January+1.3%+2.0%65% of 26 yrs+12.2% 2019−16.6% 2009
February+2.7%+2.1%70% of 27 yrs+17.4% 2017−24.2% 2020
March+2.2%+3.0%70% of 27 yrs+14.7% 2003−15.6% 2022
April+4.5%+2.4%78% of 27 yrs+28.2% 2008−12.9% 2004
May+0.5%+0.2%56% of 27 yrs+22.4% 2001−10.1% 2026
June−0.1%−1.5%41% of 27 yrs+11.1% 2019−11.4% 2002
July+1.8%+3.5%63% of 27 yrs+15.3% 2019−24.1% 2000
August+1.8%+0.7%59% of 27 yrs+11.5% 2023−8.8% 2019
September−2.5%−2.3%41% of 27 yrs+12.1% 2006−19.3% 2001
October−0.1%−0.2%50% of 26 yrs+18.6% 2001−30.7% 2023
November+3.2%+2.8%73% of 26 yrs+25.4% 2002−7.9% 2008
December−2.4%−1.8%35% of 26 yrs+10.0% 2023−14.2% 2024

Month-end closes adjusted for splits and dividends, through the October 14, 2026 close. Source: Yahoo Finance chart API, monthly close adjusted for splits and dividends. Excludes taxes, fees and inflation. Methodology

Past returns don't repeat. What does the price assume now?

These tables show what already happened. A buyer today gets the next ten years, and the price already reflects what the market expects. The reverse DCF calculator shows the growth today's price implies, so you can judge whether it is realistic.

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Frequently asked questions

What is the best month for Hasbro?

April, with an average return of +4.5% since 2000. It rose in 78% of Aprils (27 years).

What is the worst month for Hasbro?

September, averaging −2.5% and rising in 41% of years.

Is it a good idea to time purchases by month?

Usually not. Each month has only about 27 observations here, one big year can swing an average, and the gaps between months are small next to a single year's range. Seasonality is a curiosity, not a trading signal.

How are the monthly returns calculated?

Each month's return runs from the previous month-end close to that month's close, using prices adjusted for splits and dividends. The current, unfinished month is left out.

The math is easy. The macro is hard.

Hasbro shows the arithmetic. Members get the monthly call that decides which inputs matter, plus written breakpoints when the facts move. $39/month or $249/year.

$39/mo or $249/yr · cancel future renewals anytime · sources included