Fundamental research, from the ground up
Read the business. Work the numbers. Challenge the valuation.
Visual field notes · Worked example
A better business can still be a worse investment
Dollars per share. Hypothetical teaching data, not a forecast or market history.
$1.00
Start
30×
Start
$30.00
Start
Separate the two engines
Start with a business earning $1 per share and a stock trading at $30. Earnings grow 10% each year, reaching $1.331 in year three. The green bar shows what that growth alone would add if investors kept paying 30×: $9.93 a share. It answers a business question: is each share earning more? It does not yet tell you what an investor receives.
View the chart data
| Period / category | Earnings per share | Multiple investors pay | Share price |
|---|---|---|---|
| Year 0 | 1 | 30 | 30 |
| Year 1 | 1.1 | 27 | 29.7 |
| Year 2 | 1.21 | 24 | 29.04 |
| Year 3 | 1.33 | 21 | 27.95 |
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yield30Enter it at checkout.Your curriculum

Module 1
Foundations
What a share is, how the market prices it, and where returns come from.

Module 2
Finding the evidence
Map the industry, find the filings, and keep an honest evidence ledger.

Module 3
The income statement
Follow revenue to profit, and see which business lines earn it.

Module 4
Balance sheet and cash
See what the company owns, owes, and how cash really moves.

Module 5
Quality and obligations
Test whether earnings are real and what the company owes.

Module 6
Business economics
Measure what one customer is worth and whether the business earns its keep.

Module 7
Moats and management
Judge how durable the advantage is and who is steering it.

Module 8
Capital allocation and shares
Follow where the cash goes and what happens to your share of it.

Module 9
Valuation basics
Read what a price assumes, and learn time value, multiples and the cost of capital.

Module 10
Valuation models
Build a DCF, reverse it, and size the risk before you trust it.

Module 11
Following the business
Read cycles, earnings releases and calls, and keep the thesis current.

Module 12
Decisions and the memo
Size the position, write the memo, and run the whole process once.