Meta Platforms (META) seasonality: returns by month

Meta Platforms (META) has averaged +9.1% in January and −2.5% in October since 2012, the best and worst months. Every month's average is shown below with how often it rose, so a single big year can't hide.

Meta Platforms returns by calendar month since 2012

META return statistics by calendar month
MonthAverageMedianRose inBestWorst
January+9.1%+9.4%71% of 14 yrs+27.2% 2019−6.9% 2022
February−1.0%−3.1%36% of 14 yrs+25.8% 2024−32.6% 2022
March−0.6%+1.2%50% of 14 yrs+21.2% 2023−13.7% 2025
April+4.5%+6.4%64% of 14 yrs+22.7% 2020−11.4% 2024
May+3.3%+2.2%79% of 14 yrs+17.9% 2025−12.3% 2013
June+2.5%+5.1%73% of 15 yrs+14.1% 2025−16.7% 2022
July+4.5%+4.8%67% of 15 yrs+47.9% 2013−30.2% 2012
August+1.3%+1.8%67% of 15 yrs+15.6% 2020−16.8% 2012
September+2.5%+0.5%53% of 15 yrs+26.8% 2026−16.7% 2022
October−2.5%−0.4%43% of 14 yrs+13.4% 2015−31.3% 2022
November+4.3%+1.7%64% of 14 yrs+32.6% 2012−9.6% 2016
December+1.4%+1.1%64% of 14 yrs+16.3% 2013−6.8% 2018

Month-end closes adjusted for splits and dividends, through the October 14, 2026 close. Source: Yahoo Finance chart API, monthly close adjusted for splits and dividends. Excludes taxes, fees and inflation. Methodology

Past returns don't repeat. What does the price assume now?

These tables show what already happened. A buyer today gets the next ten years, and the price already reflects what the market expects. The reverse DCF calculator shows the growth today's price implies, so you can judge whether it is realistic.

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Frequently asked questions

What is the best month for Meta Platforms?

January, with an average return of +9.1% since 2012. It rose in 71% of Januarys (14 years).

What is the worst month for Meta Platforms?

October, averaging −2.5% and rising in 43% of years.

Is it a good idea to time purchases by month?

Usually not. Each month has only about 14 observations here, one big year can swing an average, and the gaps between months are small next to a single year's range. Seasonality is a curiosity, not a trading signal.

How are the monthly returns calculated?

Each month's return runs from the previous month-end close to that month's close, using prices adjusted for splits and dividends. The current, unfinished month is left out.

The math is easy. The macro is hard.

Meta Platforms shows the arithmetic. Members get the monthly call that decides which inputs matter, plus written breakpoints when the facts move. $39/month or $249/year.

$39/mo or $249/yr · cancel future renewals anytime · sources included