GOOGL vs META: how the two businesses compare

  • Bigger business: GOOGL, with $402.8B of yearly revenue, about 2.0× META's $201.0B.
  • More profitable: GOOGL keeps 33 cents of each sales dollar as profit, against 30 cents at META.
  • More cash from each sale: META turns 58 cents of each sales dollar into operating cash flow, against 41 cents at GOOGL.

From each company's latest annual SEC filing. Fiscal years can end on different dates.

Alphabet (GOOGL) is the larger business by reported revenue: $402.8B in its fiscal year ended Dec 2025, about 2.0× META's $201.0B (fiscal year ended Dec 2025). GOOGL's net margin was 32.8% and META's 30.1%. Both file with the SEC under the same industry code, SIC 7370 (Services-Computer Programming, Data Processing, Etc).

Figures come from each company's own SEC filings. This page compares the businesses; it is not a price target or a verdict.

Sector
Communication Services
SEC industry
Computer Programming, Data Processing, Etc.
Same classification
Fiscal year ends
December 31
Same calendar
Reviewed
Feb 5, 2026

GOOGL vs META: quick comparison

Company factGOOGLMETA
CompanyAlphabet Inc.Meta Platforms, Inc.
ExchangeNASDAQNASDAQ
HeadquartersMountain View, CaliforniaMenlo Park, California
Founded19982004
SEC industryServices-Computer Programming, Data Processing, Etc.Services-Computer Programming, Data Processing, Etc.
Fiscal year-endDecember 31December 31
Latest annual filing10-K · 2026-02-0510-K · 2026-01-29

GOOGL vs META: audited financials

  • Scale: GOOGL's $402.8B of revenue is about 2.0× META's $201.0B.
  • Net margin: GOOGL kept 32.8% of revenue as net income versus 30.1% at META.
  • Cash conversion: operating cash flow equalled GOOGL 40.9% of revenue, or 1.25× net income; META 57.6% of revenue, or 1.92× net income. A ratio well above 1× usually reflects non-cash charges or working-capital release; well below 1× can reflect working-capital build or non-cash gains.
  • Periods: both fiscal years end on 2025-12-31, so these annual figures cover the same months.

GOOGL: FY ending 2025-12-31 · META: FY ending 2025-12-31. Figures as tagged in each issuer's SEC XBRL filing; fiscal calendars may not align.

Where GOOGL and META overlap, and where they don't

Overlap

  • Same SEC industry: both report under SIC 7370, Services-Computer Programming, Data Processing, Etc.
  • Shared research theme: Artificial intelligence.
  • Same fiscal calendar: both fiscal years end December 31.

Differences

  • Scale: GOOGL reported about 2.0× the annual revenue of META.

Overlap is drawn from SEC classifications and Yield Theory research themes. It is not evidence that the companies sell to the same customers or compete product for product.

Alphabet Inc. (GOOGL)

Alphabet is the parent of Google, which operates the world's dominant search engine, YouTube, the Android platform, and the Google Cloud business. Its Gemini models place it at the center of the competition in consumer and enterprise AI.

Meta Platforms, Inc. (META)

Meta owns Facebook, Instagram, WhatsApp, and Messenger, reaching billions of users through advertising-supported social platforms. It is investing heavily in open-source AI models and long-horizon bets on virtual and augmented reality.

What moves each company

Company-specific drivers maintained by Yield Theory. Use them to decide which filing deserves deeper work; they are not predictions.

What moves GOOGL

  • Google Search & other advertising revenue and query monetization as AI features expand
  • Google Cloud consumption growth and operating margin
  • Traffic acquisition costs and the mix shift away from Google Network
  • Capital expenditures for AI infrastructure and TPUs

What moves META

  • Ad impressions delivered and average price per ad across the Family of Apps
  • Daily active people and engagement on Facebook, Instagram, and WhatsApp
  • AI infrastructure capital expenditures
  • Reality Labs operating losses and wearables adoption

The investment question

You now know GOOGL reports about 2.0× META's revenue, and GOOGL keeps more of each dollar as net income. Those are the facts. The investment question is what each share price already assumes about “Google Search & other advertising revenue and query monetization as AI features expand” at GOOGL and “Ad impressions delivered and average price per ad across the Family of Apps” at META, and which evidence in the next filings would prove that assumption wrong.

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Members-only research on GOOGL and META

The thesis, the numbers behind it, and what would break it. Full access is $39 a month.

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SEC filing comparison and disclosure evidence

Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable. Both fiscal years end December 31, so annual reports line up, but check segment definitions before comparing growth or margins.

The current verified House and Senate snapshot contains 89 matched transaction rows for GOOGL and 96 matched transaction rows for META. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.

What this comparison cannot tell you

This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.

A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.

GOOGL vs META FAQs

Are GOOGL and META direct competitors?

Alphabet and Meta Platforms share the SEC industry classification “Services-Computer Programming, Data Processing, Etc.” That makes the operating comparison relevant, but it does not prove that every product, customer, or revenue stream competes directly.

Is GOOGL or META the bigger company by revenue?

Alphabet (GOOGL) is the larger business by reported revenue: $402.8B in its fiscal year ended Dec 2025, about 2.0× META's $201.0B (fiscal year ended Dec 2025). GOOGL's net margin was 32.8% and META's 30.1%. Both file with the SEC under the same industry code, SIC 7370 (Services-Computer Programming, Data Processing, Etc). Each figure is the annual amount tagged in the company's own SEC XBRL filing; market value depends on live prices, which this page does not publish.

Which is better, GOOGL or META?

There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.

Does this GOOGL vs META comparison include live prices?

No. Yield Theory does not republish unlicensed real-time market data. The financial figures on this page are the audited annual numbers Alphabet Inc. and Meta Platforms, Inc. tagged in their SEC XBRL filings. Use a regulated broker or licensed quote provider for current prices and valuation multiples.

Where does the company information come from?

Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-11-09. Business summaries and research themes are maintained by Yield Theory.

Data snapshot: SEC EDGAR submissions API, refreshed 2026-11-09. Independent educational research; not investment advice.

Which business differences matter to the investment thesis?

GOOGL vs META compares reported results. The reports below show how we connect operating evidence to an investment thesis, its assumptions, catalysts, and risks. $39/month or $249/year.

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