Yield Theory

Consumer Staples stock comparison

CLX vs SJM: which business are you actually underwriting?

Compare The Clorox Company with The J. M. Smucker Company using their business models, SEC classifications, fiscal calendars, current primary filings, and the research questions that matter. This is a thesis framework—not a price target or automatic winner.
Sector
Consumer
Industry
Different SIC
Shared themes
1
Updated
2026-08-07

CLX vs SJM: quick comparison

Company factCLXSJM
CompanyThe Clorox CompanyThe J. M. Smucker Company
ExchangeNYSENYSE
HeadquartersNot recordedNot recorded
FoundedNot recordedNot recorded
SEC industrySpecialty Cleaning, Polishing and Sanitation PreparationsCanned, Fruits, Veg, Preserves, Jams & Jellies
Fiscal year-endJune 30April 30
Latest annual filing10-K · 2026-08-0710-K · 2026-06-09

How the businesses differ

The Clorox Company (CLX)

Clorox makes cleaning, disinfecting, and household brands including Clorox bleach, Pine-Sol, and Brita.

The J. M. Smucker Company (SJM)

J.M. Smucker makes food and beverage brands including Smucker's, Folgers, Jif, and Milk-Bone pet snacks.

The useful starting point is not which ticker has performed better. It is whether the two companies convert the same economic forces into revenue and cash flow in the same way. CLX is classified by the SEC as Specialty Cleaning, Polishing and Sanitation Preparations, while SJM is classified as Canned, Fruits, Veg, Preserves, Jams & Jellies. The different industry codes are a warning against treating sector membership as proof of identical economics.

Which thesis does each company fit?

Use the distinction below to decide which filing deserves deeper work. It is a research routing rule, not a recommendation or prediction.

Study CLX when…

  • Input-cost inflation and pricing power
  • Private-label competition and volume trends
  • Currency, given large international revenue
  • Defensive rotation when growth slows

Study SJM when…

  • Input-cost inflation and pricing power
  • Private-label competition and volume trends
  • Currency, given large international revenue
  • Defensive rotation when growth slows

Shared research themes

US markets

SEC filing comparison and disclosure evidence

Start with primary filings because fiscal calendars and accounting presentation can make superficially similar quarters incomparable.CLX's fiscal year ends June 30, while SJM's ends April 30. Normalize the reporting periods before comparing growth, margins, capital intensity, or guidance.

The current verified House Clerk snapshot contains 0matched transaction rows for CLXand 0 for SJM. These delayed, range-based disclosures can identify a filing to inspect; they do not establish motive, conviction, or a real-time trading signal.

What this comparison cannot tell you

This page does not contain licensed live prices, a valuation model, earnings estimates, portfolio constraints, or a forecast of future returns. SEC classifications can be broad, company descriptions can lag strategic change, and the latest annual filing may predate a material acquisition or divestiture. Read subsequent quarterly and current reports before making a decision.

A stronger business is not automatically the better stock. Starting valuation, expectations, capital structure, cyclicality, dilution, and the probability of each thesis determine the investment outcome. Use this comparison to frame the work, then verify the numbers in the linked filings and current company disclosures.

CLX vs SJM FAQs

Are CLX and SJM direct competitors?

The Clorox Company and The J. M. Smucker Company sit in the same Consumer Staples sector but have different SEC industry classifications. The comparison is most useful for portfolio role and sector exposure, not as a claim that every product competes directly.

Which is better, CLX or SJM?

There is no context-free winner. Compare the operating exposures, filing evidence, valuation, balance sheet, and risks against the specific thesis you are testing. This page deliberately does not turn a static profile into a buy or sell recommendation.

Does this CLX vs SJM comparison include live prices?

No. Yield Theory does not republish unlicensed real-time market data. Use a regulated broker or licensed quote provider for current prices, then use the primary filings here to test the business thesis.

Where does the company information come from?

Company classifications, fiscal year-ends, and filing links come from the SEC EDGAR submissions API snapshot refreshed 2026-08-10. Business summaries and research themes are maintained by Yield Theory.

Data snapshot: SEC EDGAR submissions API, refreshed 2026-08-10. Independent educational research; not investment advice.

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